Women in low socioeconomic status (LSES) circumstances are more likely to report that there is not enough information provided about local opportunities for physical activities and sport and/or they lack awareness on how to go about building physical activities in their lives. Many barriers, including financial (e.g. childcare, transportation, program costs), social (lack of flexible programming), language and cultural (lack of awareness, lack of social and family support systems), impact upon the physical activity habits of LSES mothers and ultimately, their families.
A new initiative focusing on increasing physical activity and sport opportunities for LSES mothers was developed with these objectives:
Partners involved on the Advisory Committee for the project include: Canadian Institute of Child Health, Canadian Parks and Recreation Association, Canadian Public Health Association, Congress of Aboriginal Peoples, Native Council of Nova Scotia, Heart & Stroke Foundation of Canada, Public Health Agency of Canada (ex-officio), Wabano Centre for Aboriginal Health (Ontario), Sandy Hill Community Health Centre (Ontario) and CAAWS.
CAAWS gratefully acknowledges funding received through the Public Health Agency of Canada.
Activities undertaken over the course of the project
Over a two-month period, CAAWS conducted a series of cross-Canada focus groups to:
As a leader in Canadian sport and physical activity, CAAWS fosters quality experiences and equitable support for girls and women. It has a vision to see a sport and physical activity system where girls and women are actively engaged. A not-for-profit organization, CAAWS offers a number of services, programs and resources to a variety of clients, including sport and physical activity organizations, teachers, coaches, health professionals and recreation leaders. CAAWS works in close co-operation with government and non-government organizations on activities and initiatives that advocate for positive change for young girls and women in the sport and physical activity communities.